Above the Goodyear billboard advertisement is a sign for Carl Crow, Inc. Carl Crow was an American journalist who originally came to Shanghai in 1911 to help Thomas Franklin Fairfax Millard set up the English-language newspaper the China Press.
Source of Descriptive Information
French, P. (2009). Through the looking glass: China's foreign journalists from opium wars to Mao. Hong Kong: Hong Kong University Press; Fordham, H. (2006). A war correspondent's legacy to journalism. Australian Studies in Journalism, 16(2006), 41-63